Google Search Interest in Mobile Homes for Sale

Tags: News

Texans search interest in “mobile homes for sale” moved down a seasonally adjusted -10% in May and reached the lowest level in the series since before 2012.

There’s been a steady decline in search volume from the March 2021 peak through last month, but this same decline is occurring with the broader “homes for sale” search query and doesn’t appear to be specific to manufactured housing.

Google searches for “mobile homes for sale” in the state of Texas tend to peak in January, slow down through the spring, and then hit a second peak in July before declining through the end of the year.

This interactive chart is built from Google Trends data for the search term “mobile homes for sale”

Mobile Homes For Sale Search Term Selection

The google trends data is pulled for the search term “mobile homes for sale” because the volume of search data for that term is 10 times higher than the volume of searches for “manufactured homes for sale.” In Texas any home with a HUD-Code label on it is legally a manufactured home, and any home built in a factory prior to the introduction of the HUD-Code in 1976 is a mobile home. Despite the legal definition google search data suggests that consumers tend to characterize modern manufactured homes as mobile homes.