Search interest in a mobile home for sale in the state of Texas has been elevated since April with four of the six months since coming in at series highs.
July typically marks the peak for searches, but August of 2020 set the record for the most searches for any month since 2012. October search interest was at an all-time high for the month across the series.
Searches for a mobile home for sale typically decline from a summer peak through the end of the year and pick back up in January of the following year as we move into spring buying season.
This interactive chart is built from Google Trends data for the search term “mobile home for sale”
Mobile Home For Sale Search Term Selection
The google trends data is pulled for the search term “mobile home for sale” because the volume of search data for that term is 10 times higher than the volume of searches for “manufactured home for sale.” In Texas any home with a HUD-Code label on it is legally a manufactured home, and any home built in a factory prior to the introduction of the HUD-Code in 1976 is a mobile home. Despite the legal definition google search data suggests that consumers tend to characterize modern manufactured homes as mobile homes.
Google Trends Data
Google Trends data can give valuable insight into the search patterns of internet users. Because of the enormous volume of searches, Google Trends data is pulled from a random sample of overall searches for a given time period, and that sample changes overtime so the historical data differs upon subsequent views. To get closer to the true amount of search interest for each month, we pull the trend data multiple times and average the results.
The other important thing to note about Google Trends data is that it is normalized over the time span for which the data is pulled. The highest month will have the score of a hundred and then every other month gets a value of what percentage it’s amount of searches represent compared to that highest month’s value. This means that historical percentages will change overtime as new peaks are introduced over time.